Welcome to another invigorating episode of CEO School! Join your host Suneera live from Female Founder Day in New York City as she sits down with the trailblazing Allison Ellsworth, founder of the disruptive beverage brand Poppi Soda. Today, we’re diving into Allison’s extraordinary journey, from securing a last-minute Super Bowl commercial that skyrocketed to 29.1 million views, to the astoundingly rapid ascent of her apple cider vinegar-infused soda that’s charming the internet and dominating Amazon’s beverage category.
Beyond the fizz and flavor of success, Allison opens up about the complexities of navigating a male-dominated industry with poise and resilience. Suneera and Allison candidly discuss the unique hurdles faced by female founders, the art of virality on social media, and the delicate art of work-life harmony as mothers and entrepreneurs. They pull back the curtain on the sacrifices required and the power of saying ‘no’ to maintain equilibrium in the relentless pursuit of their ambitions.
So tune in as these two powerhouses share their insights on building a brand that resonates with Gen Z, the strategic moves that keep Poppi Soda in the limelight, and the wisdom they’ve gained on the front lines of entrepreneurship. Whether it’s discussing the emotional journey of bringing in a CEO or tackling financial savvy for a booming business, this conversation is brimming with nuggets of wisdom for today’s — and tomorrow’s — female leaders. Grab your headphones, and let’s learn from the best at CEO School.
Connect with Allison Ellsworth:
Instagram: https://www.instagram.com/allisonellsworth/
Discover Poppi
Instagram: https://www.instagram.com/drinkpoppi/
Connect with CEO School:
Instagram: https://www.instagram.com/ceoschool/
YouTube: https://www.youtube.com/c/ceoschoolpodcast
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