Welcome back to another exciting episode of CEO School! Today we have a truly inspiring entrepreneur joining us – Kat Hantas, the co-founder of the sensational tequila beverage brand, 21 Seeds. In today’s episode, Kat shares her fascinating transition from the film industry to shaking up the spirits market with a unique product that’s caught everyone’s attention, including Suneera’s. We will dive into Kat’s personal story that began with a doctor’s advice and ended up revolutionizing her evening unwind – transitioning from wine to an unexpectedly smooth blanco tequila infused with natural fruits.

Explore the challenges Kat faced marketing to both wholesalers and customers, her dedication to female empowerment, and the skyrocketing success of 21 Seeds which led to a whopping $160 million exit to Diageo. From her “seed and soda bar” at home to identifying a market gap for women, Kat’s journey is one of innovation, persistence, and the power of focusing on a niche audience. And, we’ll touch upon the critical importance of building a strong team using color theory and the strategic selection of investors to propel a brand without that flashy celebrity endorsement.

So whether you’re sipping on a spritzer or seeking your next business move, tighten your seatbelts because this story of infusing tequila with not just natural flavors, but also with ambition and strategy, is about to inspire every aspiring CEO listening. Let’s get started!