The Viral Formula: Planoly’s CEO Katelyn Sorensen on How to Craft Your Narrative as a Female Founder

In this week’s episode of CEO School, we’re thrilled to feature Katelyn Sorensen, the dynamic CEO of Planoly, who is redefining what it means to empower creators and entrepreneurs in today’s digital age. With a rich background that spans various facets of the tech world, Katelyn brings a fresh perspective to the table, coupled with a fierce determination to elevate the creator economy.

From Planning to Empowering: The Evolution of Planoly

Planoly started as the first visual planner for Instagram, simplifying social media for countless users. Under Katelyn’s leadership, it’s morphed into a multi-channel beast that supports creators not just in planning but in thriving across all social platforms. The episode delves into this transformation, highlighting the pivotal shifts in strategy and mindset that have enabled Planoly to stay at the forefront of the social media tool space.

Katelyn’s journey is a masterclass in evolution—showing us that being adaptable and responsive to the market’s needs is not just wise; it’s essential. She emphasizes the importance of revisiting your roots, understanding your core mission, and consistently aligning your actions with your vision for the future.

Community and Authenticity: The New Currency

One of the golden nuggets from this discussion is the power of community and authenticity. In a digital world obsessed with viral content and follower counts, Katelyn reminds us that true success lies in meaningful engagement. It’s about creating spaces where your audience feels seen, heard, and valued—not just another number in your follower count.

This episode is a wake-up call for anyone struggling to connect with their audience or feeling lost in the content creation hamster wheel. It’s an invitation to step back, reassess, and focus on what truly matters—building genuine relationships with your community.

Leveraging AI Without Losing the Human Touch

As AI continues to dominate conversations in tech and creative circles, Katelyn offers a balanced view. Planoly’s approach to integrating AI, from caption generators to content planning assistance, shows that technology, when used thoughtfully, can enhance creativity rather than detract from it. The key is to use AI as a tool to break through creative blocks and operational bottlenecks, not to replace the unique voice and personal touch that only you can bring to your brand.

A Call to Action for Female Founders

If you’re a female founder navigating the complexities of the business world, feeling the pressure to be everywhere at once, or wrestling with the challenge of staying true to your vision amidst the noise, this episode is for you. Katelyn’s insights are a powerful reminder that with the right tools, mindset, and community, you can turn your passion into a thriving business.

We’re at a turning point where the narrative is shifting—from women in business striving to fit into pre-existing molds, to shattering those molds and creating spaces where we can all thrive on our terms. This episode is not just a conversation; it’s a call to arms.

So, hit play, let Katelyn’s journey inspire you, and remember, CEO School is here to equip you with the knowledge, support, and inspiration you need to write your own success story. Ready to transform your business vision into reality? There’s no better time to start than now.

Listen to this episode of CEO School and join us as we dive into the world of creative empowerment, community building, and making a living by doing what you love. Your next big business breakthrough starts here.

Always in your corner,

The CEO School Team

Connect with Katelyn here.

Discover Planoly.

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