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TEACH ME HOW TO PR

The PR Lab

With a never-before-seen way of doing payments, I scaled my business to $1B. 

10 years ago, I embarked on a journey to disrupt the Fintech industry. 

But 

The only reason I decided to take a bet on myself and enter the entrepreneurial world was that dozens of industry experts rejected my pitch in the first place. 

The way you tell your story can make or break your business.

Now? I can attribute the rapid growth of my business to sharing my story authentically while investing and nurturing the pivotal relationships I made along the way.

I NEED THIS ASAP!

Get the 3-module, no fluff process to transform the way the world relates to your business and learn to build a presence so strong that it lingers way after you leave the room. 

Introducing...

the pr lab

In just 2 short modules, you will

Uncover the fundamentals of Public Relations (PR) and its importance in shaping your brand's identity

Learn how to drive your dream opportunities by nailing your pitch 

Craft your story in a way that keeps them talking well after you leave the room

What is inside The PR Lab?

PR Foundations: The Ultimate Guide to Nailing your Pitch

Your story is worthy of being told. It’s time to nail the art of PR to tell it well.

I’m Suneera Madhani, an unlikely CEO.
I, against all odds, scaled my first company to $1B and learned some valuable PR lessons along the way.


In this module, we’ll uncover the fundamentals of Public Relations (PR) and its importance in shaping your brand's identity. 

From understanding PR and its significance, to learning how to drive opportunities on a budget, you'll learn the art of nailing your PR strategy. 



01

5 in-depth lessons

5 in-depth lessons

Lesson 1:  Crafting Your Authentic Brand Story

Lesson 2: The Power of a Well-Crafted Media Kit

Lesson 3: Breaking Down the Media Landscape: Paid, Owned, Earned, and Shared Media

Lesson 4: Your Brand, Your Story: Perfecting Your Pitch

Lesson 5: Nailing Your Elevator Pitch

Bonus Lesson: How to Hire Your PR Dream Team

Bonus Lesson: How to Hire Your PR Dream Team

Like I always like to say: Your team will take you there.

Although hiring a PR team isn’t strictly necessary, if you have the budget for it and want to make the investment, watch this module to learn how & when to hire a PR team. 

In this bonus module, we bring like-minded, multi-figure founders to share their expertise on the subject. 

Get exclusive access to guest experts like Jessy Klein Fofana, Geneva Davidson, and Melissa Ruiz while watching them bring all the lessons to life. 

Bonus Material 

02

Genieva Davidson

Melissa Ruiz

Jessy Klein Fofana

CEO of LaRue

CEO of Genieva Bliss Media

CEO of Show & Tell

Lesson 6: Watch it Happen: How Jessy Klein Fofana Became a PR Expert

Lesson 6: Watch it Happen: How Jessy Klein Fofana Became a PR Expert

Jessy Klein Fofana launched, built and sold her first company before turning thirty. After directing breakout PR and marketing initiatives for some of the most recognized brands in fashion, beauty and lifestyle, in 2008, Jessy founded LaRue, an agency trailblazing a new kind of PR strategy that leverages both the power of earned media while maximizing performance-driven press opportunities.

In this module, CEO School’s Head Coach, Sofia Rubio, interviews Jessy Klein while she dives deep into her story. Learn how Jessy was able to assemble a dynamic team of experts that work cross-functionally and move as quickly as the ever-changing media landscape, making LaRue an industry standout.


Lesson 7: Learn From an Expert: Genieva Davidson on The Power of PR

Lesson 7: Learn From an Expert: Genieva Davidson on The Power of PR

In this module, we bring PR expert Genieva Davidson to cover all the PR bases you’ll need to finally start pitching with confidence. Genieva helps Online Coaches, Course Creators & Women-Led Brands skyrocket their visibility with her signature trifecta of targeted media placements, podcasts, and speaking. 

Genieva believes in quality over quantity and building strong relationships with editors & podcast hosts. As a result, all of her clients to date have gotten features from prominent media outlets within 30 days of them working together.

Learn how press, podcasts, and speaking helps you market at any stage or income level in just one hour!


Lesson 8: Speak in Public with Confidence & Power by Melissa Ruiz

Lesson 8: Speak in Public with Confidence & Power by Melissa Ruiz

You are already a public speaker.

Everyday, you are sharing, pitching, and reporting.

At home, at work, there is a question to answer, a story to tell, a product to sell.

Your preparation and content development, or lack there of, is the part no one sees. It’s time to stop shaking, sweating, and forgetting your words. It’s time to be the speaker and storyteller you’ve looked up to so you can finally stop wishing for it and take action to work on it.

Melissa has been on stage for most of her life, from small-town community theatre to the Miss New Jersey stage and, most recently, TEDx. In this module, you’ll learn how to speak in public with confidence and power. 



Your Downloadables

Get access to the whole PR Playbook including:


03

Media Kit template
How to build your media bio 101
Media Pitch template 
Podcast pitch template 
Metrics cheat-sheet 

The PR Lab arms you with the step-by-step roadmap to position your business in your industry and get the right people saying the right things about you. 

The pr lab

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The CEO Lab (5 online courses)

Quarterly Planning Session

Celebrity Fireside Chat

4-8 Expert-led Workshops

Community of 500+ CEOs 

100+ Exclusive Business Classes

Subject Matter Experts 1h Consult

Power Hour with Suneera Madhani

$79 / month

The PR lab

2  modules

Uncover the fundamentals of Public Relations (PR)

Craft your story that keeps people talking

Learn how to drive your dream opportunities by nailing your pitch 

$297 / one-time

ENROLL NOW!

ENROLL NOW!

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 ($2,085 value) | (Includes the PR Lab)

Wait! We have a gift for you!

We curated a playlist loaded with PR strategies that work even if you don't have a big budget! And the best part? We update it every week with relevant content!