Selena Soo on Gaining Publicity for Your Business, Elevating Your Brand, and the Value of Imperfect Action

Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena’s clients have become industry leaders with 6 and 7-figure businesses, raving fan bases, and hundreds of thousands of followers. A former New Yorker, Selena now lives by the beach in beautiful Puerto Rico.

In this episode you’ll hear:

  • How Selena became interested in marketing and publicity after experiencing a quarter life crisis and being a part of a group coaching program. (2:07)
  • Through her genuine passion and desire to connect people, she became known as the top person for media connections among her mentors which led to starting her business. (4:45)
  • Selena’s first steps included an investment that showed her how to turn something that was fun and free into a profitable business. (7:47)
  • How Selena went from running masterminds to hitting the seven figure mark, and some of the biggest obstacles along the way. (12:55)
  • Publicity tips and insights for entrepreneurs that are for entrepreneurs that are just getting started and aren’t in a position to hire someone on a monthly retainer. (17:25)
  • The different types of media and where to begin showing up to share your message and vision and connect with your ideal client. (20:22)
  • One of the ways to overcome limiting beliefs, get out of your own way and get your message out. (23:48)
  • The biggest mistakes entrepreneurs are making when they try to get into publicity and what to do instead. (28:45)

Grab Selena’s 2021 Publicity Calendar

Connect with Selena on Instagram: @selena_soo

Selena’s Website: 


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