In this episode, we’ll explore Emma’s journalistic journey, her robust writing process, and why focusing on the facts and story context is vital for her readers. We’ll get a peek behind the curtain of her profile on industry mogul Kim Kardashian, discussing Kim’s leap into private equity with Sky Partners and her shapewear brand Skims’ meteoric rise.

Emma’s not just about profiles; she brings to life the stories of women like Melanie Perkins of Canva, spanning all the way to challenges women face in business today, including pressing issues like reproductive rights. She’ll share the traits these successful women have in common, from unwavering focus to a strategic vision.

Join us as we navigate the evolving landscape of women’s media, the significant shift in storytelling, and how publications like Fortune continue to play a crucial role in this space. We’ll hear Emma’s daily grind for the newsletter, her approach to covering a wide array of topics, and how they maintain the trust of their readership through their print and digital content.

For any budding entrepreneur out there, Emma will be dropping some golden nuggets on how to pitch your story effectively and the importance of building relationships with journalists.

So grab your notepads and get ready for some powerful insights and advice from Emma Hinchliffe on CEO School. Let’s get started!